Ten minutes with Josh Phegan: Leading Thought a Slowdown
IN THIS EPISODE
What Josh covers
Measure first
Total listings on website (TLOW) and how many are under 28 days on market. Days on market is the enemy.
Traffic-light every listing
Red lights get a reset menu: marketing, sale method, price. Go with the agent to see the owner.
Build the buy-and-sell chart Work it out with the team: the reasons to buy now and the reasons to sell now, so every agent has the conversation ready.
Set the standards
Weekly vendor meetings, offers in writing, a second appointment by day 9, an offer by day 14, agency agreement re-signed at day 60. Then ask of every gap: effort error or skills error?
"Is it an effort error or is it a skills error? A skills error is: 'I don't know how to present an offer...' The effort level: 'Oh man, it's so hard. People don't return my calls.'" Josh Phegan, What To Do When Markets Shift
THE TOOL JOSH KEEPS MENTIONING
Two plans. Pick yours.
Agent Plan Mobile, email and DNCR status for the owners in your patch.
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